Data Privacy Notice

1. Personal Information We Collect

We may collect a range of Personal Information. "Personal Information" means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you.

• Contact Information — If you submit an inquiry, register for an account, or provide information on or through our Services, we may collect your name, address, email address, demographic information, and phone number.
• Commercial Information — If you submit an inquiry, purchase a product, or provide information on our websites, we may collect commercial information including information about purchases (e.g., payment details). This also includes information about your loved one like their name, relationship to you, their obituary and date of passing, and your contingent beneficiary.
• Usage Information — When you use our website, we may automatically record information such as your IP Address, geolocation, browser type, referring URLs, domain names, and any other information regarding your interaction with our website.
• Communication Information — We may collect Personal Information contained within your communications with us, including audio, electronic, or visual information, screen-sharing views, and any files provided via email, chat, social media, telephone, or otherwise.

2. How We Collect Personal Information

• Directly From You — We collect Personal Information that you provide to us, for example, if you choose to contact us, request or purchase Services or information from us, or sign up to receive updates.
• From Third Parties — We may collect Personal Information from third parties including business partners, subcontractors, advertising networks, analytics providers, and search information providers.
• Through Online Tracking Technologies — We use cookies and similar technologies to collect usage and browser information about how you use our website.

3. How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information to:

• Provide and personalize our Services (e.g., process or fulfill orders, process payments, provide customer service, maintain or service accounts, verify customer information).
• Conduct internal research and development (e.g., testing and verifying Service quality, improving our Services, and creating new features).
• Send marketing communications (e.g., messages, notices, newsletters, surveys, promotions, or news about events).
• Communicate with you (e.g., respond to your questions and comments).
• Fulfill legal, security, or safety obligations (e.g., protect our and users' safety or property, comply with legal requirements, detect/prevent/respond to fraud).
• Support corporate transactions (e.g., sale of assets, acquisition of another business, or change of control).

4. How We Disclose Personal Information

We may disclose your Personal Information in the following circumstances:

• Service Providers — We share your data with third-party service providers who support our Services or business operations.
• Affiliates and Subsidiaries — We may share information with RisenGem family companies for business or marketing purposes.
• Business Partners — We may share Personal Information with trusted partners or corporate affiliates.
• Legal or Safety Reasons — We may share Personal Information when we have a good-faith belief that disclosure is necessary to satisfy legal requirements, enforce or investigate violations, detect fraud, or protect rights or safety.
• Merger or Change of Control — We may share Personal Information if we are involved in a merger, acquisition, or other transaction involving a change of control.

5. Cookies and Other Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to collect information about how you use our website. We use these technologies to:

• Help operate certain features of our site (e.g., remembering your language or region).
• Enhance your experience through personalization (e.g., showing relevant content).
• Analyze which parts of our site are most interesting to you.

Most browsers allow you to block or delete cookies. Please review your browser or device's help pages for instructions. If you reject cookies, some features of our Services may not be available or may be limited.

5.1 Third-Party Tracking for Advertising

We allow third-party ad platforms (e.g., Google Ads) to collect usage data for interest-based advertising. To opt out of Google's interest-based ads, visit Google's Ad Settings. Opting out will not affect your use of our Services.

5.2 Specific Tracking Scripts and Pixels

Below are the tracking tools currently deployed on our site. We do NOT sell or share any personal data with third parties.

• Google Tag Manager — Container for various analytics and advertising tags.
• HubSpot Embed — HubSpot analytics/CRM tracking (forms, page views).
• OptiMonk — On-site popups, personalized campaigns, behavioral analytics.

5.3 Analytics Services

We use analytics services (e.g., Google Analytics) to help us understand site traffic. They collect data such as visitor counts, pages visited, and session duration. You can install the Google Analytics Opt-Out Browser Add-On to fully disable Google Analytics tracking.

6. How Long We Keep Your Personal Information

We will retain each category of your Personal Information only as long as necessary to fulfill the purposes described above, unless otherwise required by law. Factors include:

• Whether we need your information to provide Services you have requested.
• Whether we continue to have a relationship with you.
• Whether you have requested information or Services from us.
• Legal rights or obligations to retain data.
• Business purposes for which we need to keep your data.

7. How We Protect Personal Information

We use commercially reasonable efforts to protect the confidentiality and security of Personal Information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. International Use of Our Services

Our website is hosted in the United States. If you access our website from outside the U.S., your data may be transferred to, stored, or processed in the U.S. By using our Services, you consent to that transfer.

9. Children's Privacy

We do not knowingly collect or solicit Personal Information from children under 13 without verified parental consent. If we learn we have collected information from a child under 13, we will promptly delete it. If you believe we have collected Personal Information from a child under 13, please email us at privacy@risengem.com.

10. Links to Third-Party Websites

We are not responsible for the privacy practices of websites or services linked to or from our Services. We encourage you to review their privacy notices before disclosing Personal Information.

11. Notice to California Residents

Under California Civil Code Section 1798.83, individual customers who reside in California and have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for direct marketing purposes. To make such a request, email us at privacy@risengem.com. You may make this request once per calendar year.

12. Your Privacy Rights and How to Exercise Them

Depending on where you live, you may have the following rights under applicable data protection laws:

• Access — You may request a copy of your Personal Information that we hold.
• Data Portability — You may request a portable and readily usable copy of your data.
• Deletion — You may request deletion of your Personal Information (subject to certain exceptions).
• Correction — You may request correction of inaccuracies in your Personal Information.
• Opt Out of Certain Processing — You may have the right to opt out of targeted advertising, sale or sharing of your Personal Information, limit the use of Sensitive Personal Information, and opt out of automated profiling.

To exercise your rights, call us at (833) 948-9465 or email privacy@risengem.com.

13. Changes to this Privacy Notice

We may modify or update this Privacy Notice from time to time. We will post any material changes here. Unless otherwise indicated, changes apply immediately upon posting.

14. Contact Us

If you have questions about this Privacy Notice or our practices, please contact us at:

• Email: privacy@risengem.com
• Mail: RisenGem, Zhengzhou, Henan Province, China (registered mailing details for kits and legal notices are provided in order confirmations and by Client Care)